Laura Aracil

I build brands from the strategy out, defining the direction, then creating the work that brings it to life.

Let's talk

Selected Projects

Dirty Coco

MARKETING

BRAND STRATEGY

Dirty Coco

MARKETING

BRAND STRATEGY

Skandal Agency

BRAND STRATEGY

CREATIVE DIRECTION

Skandal Agency

BRAND STRATEGY

CREATIVE DIRECTION

Åldra

VISUAL IDENTITY & DESIGN

MARKETING

Åldra

VISUAL IDENTITY & DESIGN

MARKETING

Mad Max

CONTENT & SOCIAL MEDIA

BRAND STRATEGY

Mad Max

CONTENT & SOCIAL MEDIA

BRAND STRATEGY

I’m Laura, a Spanish creative based in Stockholm. I’m drawn to the whole life of a brand: the idea behind it, the images people see, the words they read and the details they remember. I shape the direction, then get hands-on making those pieces work together.

For five years, I’ve led marketing and creative work at Dirty Coco, from its move beyond desserts to the campaigns, menus, photography and communication around it. Through Skandal, I develop brands and visual work for other businesses.

Photography and styling are where my instincts are strongest. I’m drawn to fashion, interiors and places with a clear point of view, and I bring that eye into the brands I work on.

Let's talk

laura01aracil@gmail.com

Instagram

Laura Aracil

Laura Aracil

Laura Aracil

Selected Projects

I’m Laura, a Spanish creative based in Stockholm. I’m drawn to the whole life of a brand: the idea behind it, the images people see, the words they read and the details they remember. I shape the direction, then get hands-on making those pieces work together.

I’m Laura, a Spanish creative based in Stockholm. I’m drawn to the whole life of a brand: the idea behind it, the images people see, the words they read and the details they remember. I shape the direction, then get hands-on making those pieces work together.

Let’s talk